Wondering your home’s value/thinking of selling? Drop us a note in the contact form at the bottom. Our market analysis/appraisal is free.

Here’s what will happen when you choose to list your home with the Parsons
1. Pre-market Preparation
  • Conduct pricing opinion
  • Prep house to go to market (staging, repairs, etc.)
  • Create marketing plan
  • Sign listing agreement
2. Craft the Narrative
  • Develop story/identify target buyer
  • Detail home amenities and features
  • Finalize marketing plan and outreach strategy
3. Multimedia Storytelling
  • Photography
  • Videography/if applicable
  • Creation of custom property website
4. Collateral and PR Outreach
  • Create print and digital marketing materials
  • Public relations outreach begins
5. Broker Outreach
  • Internal Parsons buyer matching
  • Outreach to all local brokers
  • Email marketing to local brokers
  • Print ads in broker publications
6. Listing Goes Live
  • Listed in the Central Ohio Multiple Listing Service
  • Live on our website and other national broker websites
  • Syndicated to major real estate portals and mobile apps
7. Listing Presented to the Marketplace
  • Social media exposure on major channels
  • Print and digital marketing to consumers
  • Print and digital advertising campaign launch
  • Broker and public open houses
Contact us in the form below to get started!

Don’t worry we have you covered.
As a seller, the Parsons are your:

  • Analyst. We give you a strong start by determining the best pricing strategy. You’ll receive a comprehensive market evaluation of your property using up-to-the-minute local market info and appropriate comparable sales data, so you can make a decision with confidence.
  • Consultant. We help make your property shine. Your agent will work with you to prepare your property for the market by making repairs, obtaining reports and staging.
  • Bullhorn. The Parsons Team get the word out by designing a marketing strategy specific to your property utilizing the most appropriate advertising and promotional tools.
  • Advisor. We work with you to prepare all disclosures and documentation necessary to safeguard your legal interests.
  • Networker. As your agent, we work the real estate community to ensure your property has maximum exposure to the most qualified buyers.
  • Negotiator. We work with the Buyer’s agent in negotiation to maximize your sales price and optimize your terms. We’ll be tough on your behalf and enjoy every minute.
  • Coordinator. The Parsons Team will arrange all inspections, appraisals, title and closing. We leave nothing to chance.
  • Lifeline. We are available throughout the entire transaction to answer any and all questions that may arise. We are here to take care of you.

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